"We are better than me"...
We agree. Businesses in the UK are now realising that the tools Generation Y are so used to using; facebook, myspace, YouTube, flickr, all kinds of messaging/messangering, forums, blogs, feeds, casts, tagging etc can be utilised as B2B as well as B2C tools and can bring significant benefits within the organisation itself too.
Now that real, useful Web Services are maturing - TypePad being an excellent example - you're free to think about how all the tools used so broadly as part of Gen Y's every-minute communication can become a valuable part of your Marketing Communications mix. And because they're configurable and properly customisable, you're able to protect your brand too.
Take a look at tripadvisor.co.uk, or what Amazon have been doing for so long now - users rating services and products and so providing really useful, informative, (mostly) genuine feedback - and benefitting commercially. That's Web 2.0 in the Enterprise (B2C) working really well. See how the media and sports teams utilise Social Networking tools in the US - creating fan sites for example - and think about the benefits of Customer Communities, User Groups, and the instant feedback on your product or service, and how that might help you stay in front of the competition. But most importantly think about the cost of not doing it when your competition is.
And how about a Social Networking, FaceBook like, app deployed within an organisation with multiple offices? The benefits derived from every employee creating their own profile, thus generating a really comprehensive knowledge, skills and experience database, constantly updated, could be pretty useful for Pre-Sales and proposal teams and for implementing projects requiring specialist knowledge. You may otherwise have only found out by chance, too late, about the expertise available.
We're involved in these types of project right now - for businesses in a broad range of sectors including Technology, Not-for-profit, Learning/Research and Professional Services. We have some great ideas as to how different parts of the SN toolset can work in the Enterprise, and we're going to use this blog to give you an overview of what we think is possible.
Posted by:
Peter Greatorex, Managing Director, Page Nine Ltd. www.page9.co.uk
Now that real, useful Web Services are maturing - TypePad being an excellent example - you're free to think about how all the tools used so broadly as part of Gen Y's every-minute communication can become a valuable part of your Marketing Communications mix. And because they're configurable and properly customisable, you're able to protect your brand too.
Take a look at tripadvisor.co.uk, or what Amazon have been doing for so long now - users rating services and products and so providing really useful, informative, (mostly) genuine feedback - and benefitting commercially. That's Web 2.0 in the Enterprise (B2C) working really well. See how the media and sports teams utilise Social Networking tools in the US - creating fan sites for example - and think about the benefits of Customer Communities, User Groups, and the instant feedback on your product or service, and how that might help you stay in front of the competition. But most importantly think about the cost of not doing it when your competition is.
And how about a Social Networking, FaceBook like, app deployed within an organisation with multiple offices? The benefits derived from every employee creating their own profile, thus generating a really comprehensive knowledge, skills and experience database, constantly updated, could be pretty useful for Pre-Sales and proposal teams and for implementing projects requiring specialist knowledge. You may otherwise have only found out by chance, too late, about the expertise available.
We're involved in these types of project right now - for businesses in a broad range of sectors including Technology, Not-for-profit, Learning/Research and Professional Services. We have some great ideas as to how different parts of the SN toolset can work in the Enterprise, and we're going to use this blog to give you an overview of what we think is possible.
Posted by:
Peter Greatorex, Managing Director, Page Nine Ltd. www.page9.co.uk
