It's right around the corner.
We can't wait for the opportunites offered by location-specific push marketing. As long as you can choose to opt out of course. Take the 3G iPhone with GPS - just how far away from what it already offers is live Google satellite mapping? Or ads tempting us from the retailers as we pass them walking down the High Street? Some might see this as a nightmare, or an intrusion. After all who wants some database, or someone, knowing your whereabouts or recording your habitual day-to-day movements? But, the possibilities are immense, and the opportunities for a killer app to make it broadly accepted are right there right now, only waiting for the rapidly growing user-base of smart phones to reach critical mass.
We think there's also a fantastic opportunity for business too. While Safari and other browsers on phones are great, they're still mostly showing web sites designed to be viewed and navigated on a monitor. Even if the content has been repurposed and reduced to suit the smaller screen - the least you should do - it's still not utilising the user interface as well as it could.
So, make your web site, or rather, make your message, into an app. That way you're structuring the content, protecting your brand image, and making it as easy as possible for your user. That has to be good. We can see this working for the simplest brochure sites, as well as those driven by databases. But, the best thing is it will work for you because it works for your audience.
Posted by:
Peter Greatorex, Managing Director, Page Nine Ltd. www.page9.co.uk
We can't wait for the opportunites offered by location-specific push marketing. As long as you can choose to opt out of course. Take the 3G iPhone with GPS - just how far away from what it already offers is live Google satellite mapping? Or ads tempting us from the retailers as we pass them walking down the High Street? Some might see this as a nightmare, or an intrusion. After all who wants some database, or someone, knowing your whereabouts or recording your habitual day-to-day movements? But, the possibilities are immense, and the opportunities for a killer app to make it broadly accepted are right there right now, only waiting for the rapidly growing user-base of smart phones to reach critical mass.
We think there's also a fantastic opportunity for business too. While Safari and other browsers on phones are great, they're still mostly showing web sites designed to be viewed and navigated on a monitor. Even if the content has been repurposed and reduced to suit the smaller screen - the least you should do - it's still not utilising the user interface as well as it could.
So, make your web site, or rather, make your message, into an app. That way you're structuring the content, protecting your brand image, and making it as easy as possible for your user. That has to be good. We can see this working for the simplest brochure sites, as well as those driven by databases. But, the best thing is it will work for you because it works for your audience.
Posted by:
Peter Greatorex, Managing Director, Page Nine Ltd. www.page9.co.uk
